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Tricks and traps of teleshopping

Added by viorel on Aug 27, 2009 | Visited by 8072 | Voted by 100 persons

Today advertising is everywhere. Each time I turn on the TV, I see advertising showing \"inexpensive\" products with lots of advantages, but which in reality we don\'t really need. Advertising philosophy developed so well that it is hard to resist the temptation of watching a beautiful, attracting ad that wisely persuades you to buy the things you would have never bought if it wasn\'t for the ad. The plan is quite simple - you watch the ad, go to the store, see the advertised product and buy it because you remember all the good stuff the ad said about it. But the advertising industry went even further and today we have teleshopping, where each product is described in details (except for the product\'s drawbacks, which are obviously omitted). If you like the product, then all you have to do is call the number on the screen or send an SMS to the given number. A lot of products you see during the teleshopping programs seem to be useful and the price sounds affordable, plus you get additional stuff if you call during a certain period of time.

The truth is that everything has its advantages and disadvantages and teleshopping is no exception. Even if the product maker guarantees that you will get the best of the best, you are always at risk of getting duped. One of my friends heard a lot of good things about the WorxGT trimmer on the TV. He could not find it in stores and decided to buy it from a teleshopping program. Later he discovered that the trimmer was not as fantastic as the advertising said - the motor was mounted in the head thus making the device really heavy and out of balance, plus the WorxGT had a rather short battery life. This brings to the idea that you cannot rely on teleshopping.

Another friend of mine has fallen twice in the teleshopping trap. First, he bought contour “magic” pillows that promised nice and comfortable night sleep – in a matter of few weeks those pillows were thrown away as totally useless. Then, he bought that ultra cleansing and polishing solutions for the car, which said that the shine will not only last for a month, but that dust won’t lay on it for a month! Ordered at once, the package contained also some other “free” gifts like sprayers and smaller bottles of polishing stuff. My friends’ conclusion: all that stuff was not at all better than any other similar product sold in shops, and the shine lasted until first dust or dirt hit the car. As for the “free” gifts, it was probably a good way for someone to dispose of old goods in stock. After these two experiences he has never ever used teleshopping again. If you really need smth, just go and touch it in the shops, compare their qualities among a wide variety of same products, talk to salespeople or, better, to those who used the product. Otherwise, who can really say that that slimming product or massage device would transfer him into a beauty? TV is just showing a nice looking body of a man or a woman with a beautiful butt and promises a fast and “guaranteed” result for everyone. Who ever checks that? Full money back guarantee for 30 days – have you ever tried that? Sending back the often bulky items by registered post (otherwise, how would you prove that they get it afterwards) is quite costly and usually almost comparable to the price of goods acquired. Besides, teleshoppers may have in their legal arsenal other surprises for those who try to return (like the item is slightly scratched or not complete or misused, etc.). In the end, most of us probably do not want to add another mess to our lives or we do not wish to recognize that we’ve been duped, and we remain with our purchases.

But that is probably the main scope of this sales strategy: TV has access to millions and billions of potential customers at once, and even if every one like my friend makes 2 purchases until he understands that this is simple duping, then anyway it pays back well those who run the show.

The ad of popular inflatable sofa bed called Air O Space said that it is easy to use and it\'s comfortable. Well, that\'s obvious, since that is the goal of the ad - to say all the good things about the product. A user shared his experience with Air O Space. In a week or so the sofa bed started deflating. Three times the user ended up on the floor and there was no chance to repair the bed. Some users shared a few products after watching teleshopping programs and were satisfied, but quite often these programs advertise rather useless products like the Snuggie. Another trap and trick is that, for example, that fantastic H2O Vac Turbo vacuum cleaner with water for a fantastic price maybe really a fantastic bargain, but teleshoppers won’t say anything that it will stick you forever to quite expensive filters, which you’ll have to buy most probably only and exclusively from them!

Some products you can find in the stores had a lower price than those advertised on teleshopping networks. One of my female friends saw several eye-catching teleshopping ads describing some skin care products, a vacuum cleaner, a contour pillow and a device that allows you to cook using dry-heat. Upon visiting a number of supermarkets she found that all of these products had about 50 percent lower prices compared to the prices presented in the ads. Surely this doesn\'t mean that every product advertised on teleshopping networks is bad and still most of them can raise questions regarding the trustworthiness of teleshopping. As a matter of fact, every ad intends to motivate the viewer to buy the product, but can ads be trusted? I have never seen an ad that would state the whole truth about a product. It seems that we, the buyers, are involved in gambling, and if we\'re lucky, we get a quality product. To tell you the truth, I don\'t trust ads and I try not to watch teleshopping programs, but it seems like our life will soon turn into a big fat ad in which truth will always be hidden behind the curtain. Will there be any chance for advertising to become more transparent? When will consumers finally trust ads? It remains for us to wait and see.

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