People Choose Eco-friendly Cars Over Dream Cars

It seams that luxury cars are going out of fashion with more people deciding to buy an environmentally-friendly vehicle and save money on the car of their dreams. According to a market research company Synovate that carried out a study of more than 13,500 people, 6 out of 10 respondents "would choose to buy a green car over a dream car, even if money was no object."



The company completed its research in 18 markets, asking people questing regarding eco-friendly vehicles, car ownership, what they intend to acquire in the upcoming year, as well as their thoughts about vehicles, traffic, public transport etc. It turned out that 37 percent of respondents were more likely to acquire an eco-friendly vehicle, 22 percent said that their dream car is a green car. By summing the numbers it is clear that 59 percent were more likely to be closer to green technology. "Green or hybrid cars are more fuel efficient and, together with pollution concerns, this economical issue would be a big part of why Koreans put green over dream" mentioned Byeong Hwan Je the Motoresearch Head of Synovate Korea.





According to Shinya Goto, Head of Synovate Japan's Motoresearch team, for environmental and market reasons public transport, walking and bike riding represent the most popular source of transportation. At the same time, in case of Japan, there is another key factor at work, which is involved in the car-making industry. The country's younger generation is stepping away from personal transport. Young people up to 30 years old were less likely to buy a car.



This particular segment of people is pretty much aware of the environmental issues. They are more likely to save money on cars and spend more on gadgets and clothes, while using public transport.

The Chief Executive of Synovate Motoresearch, Scott Miller, believes that more people around the world will consider switching to green cars. He predicts that households who have two cars will reduce their number to one and it would be better if that only car is environmentally friendly. The firm carried out its research across the following markets: Australia, Brazil, Canada, China, Egypt, France, Germany, Greece, India, Japan, Korea, Malaysia, South Africa, Thailand, Turkey, the United Arab Emirates, Britain and the United States. Note that the company considered the most populated countries such as India and China and the most polluting country - the United States.



If we analyze current health problems, fossil depletion and peak oil we might as well realize that public transportation is one of the steps that should be made to reduce the emissions of greenhouse gases. The current study also asked respondents whether they would choose to ride a bicycle or walk more often instead of using a car.



It is worth mentioning that all respondents lived in urban areas. Among 13,500 people 9 percent said that they would. The highest percentage of people that would choose a bicycle over car was registered in Korea 20 percent, Germany 17 percent, China 16 percent and Japan 15 percent. With an increasing demand for bicycles and continuously rising issues about the environment it is possible that more people around the world would become aware about the importance of reducing carbon emissions and what it is important to do in order to save out planet.